profile

Seotistics - Web Analytics + Business + Strategy

The Seotistics newsletter is written by Marco Giordano, a Data/Web Analyst with the goal of combining business and web data. Tired of the usual boring Analytics content without any business impact? Seotistics teaches you how to use Analytics, web data and even content in your workflow while helping you with Strategy.

Featured Post

Data Modeling & Slow Dashboards

Use Data Or Be Used By Data! The April 13 issue of Seotistics is here for you! Data modeling is a big deal and yet, you often see it discussed as a marginal topic. Do you know how many companies are using outdated practices and paying the consequences? This issue is a short introduction to a topic that I will dissect in my new course and future content (also check my past article in the resources). P.S. The Seotistics Sales end up tomorrow night, be quick 👀 Please move this email to your...

Use Data Or Be Used By Data! The April 7 issue of Seotistics is here for you! The other time we talked about Claude Code... and now it's time for part 2! We will cover business context and those juicy leaks from last week. I still need some time to figure it out but hey, get this preview! P.S. Won't link the actual leaks for clear legal reasons 👀 Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this...

Use Data Or Be Used By Data! The March 30 issue of Seotistics is here for you! Claude Code is the absolute GOAT and today I will show you how to actually use it. Or well, what you need to start and avoid writing random prompts. If you are half-serious about Web Analytics, you can NOT skip Claude Code. AI is the divider: forget about learning GA4/GTM and call it a day. This issue will introduce you to the key concepts that we will cover deeply in the upcoming weeks. Please move this email to...

Use Data Or Be Used By Data! The March 23 issue of Seotistics is here for you! After a pleasant experience at MeasureCamp Milan, it's time to talk about new ideas and projects. In the last issue I mentioned what you can actually build today... now I give you even more ideas. Not all of them actually come from this Saturday but I will mention them anyway 😎 P.S. Check the very bottom as usual to find my presentation and ALL the resources. 👀 Please move this email to your Primary inbox or reply...

Use Data Or Be Used By Data! The March 16 issue of Seotistics is here for you! If you ever wondered whether you could get more proficient in Analytics with LLMs... this is for you! You absolutely can start with it. Not all that glitters is gold though... because many professionals and agencies are still doing it wrong. P.S. I've published a new article on the Minimal Web Analytics Stack For Small Businesses, go check it out 👀 Please move this email to your Primary inbox or reply to it. This...

Use Data Or Be Used By Data! The March 9 issue of Seotistics is here for you! Today we talk about some of the most common stereotypes in (Web) Analytics. And no, I am not just talking about the tools... we go deeper! I will give you my 2 cents about some related topics too. This is a great time to work but you need to stay sharp and upskill yourself! P.S. Will send a special offer to my loyal readers soon + announcing news soon 👀 Please move this email to your Primary inbox or reply to it....

Use Data Or Be Used By Data! The 150th (March 2) issue of Seotistics is here for you! We did it guys, we reached 150 issues of Seotistics! Wow, I'd have never expected to get this far yet here we are. I have very ambitious plans for this year, including case studies, a new course and MORE. Now enjoy this recap as I rest to prepare the next content for the week lol P.S. My most loyal readers will get a special discount in the upcoming days. Please move this email to your Primary inbox or reply...

Use Data Or Be Used By Data! The February 23 issue of Seotistics is here for you! It's common to discuss about market saturation and how everything is hopeless. I've always been saying that this is NOT true and you can always diversify. There is hope for everyone, as long as you offer something valuable. P.S. I am writing a longer article on this topic too. P.P.S. Next issue is the #150 😎 Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam...

Use Data Or Be Used By Data! The February 16 issue of Seotistics is here for you! Automating content is not what they tell you... you can still do it without sacrificing quality. The price to pay is that you will manually review all and still work like a human. If you ask me, this is ideal and how it should work. Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this tutorial to do it. Read this in your...

Use Data Or Be Used By Data! The February 9 issue of Seotistics is here for you! Needless to say, 2026 started with a blast with more LLM news. I am here to show you why they matter and how I am using all of these new things. Well, not all of them are new but I will show you anyway! P.S. Most of them are about Claude because it's superior lol P.P.S. Yes, ChatGPT started testing ads in the USA, this is unrelated to Analytics though. Please move this email to your Primary inbox or reply to it....