Use Data Or Be Used By Data! The October 20 issue of Seotistics is here for you! The new year is close and many of you want to upskill. Whether you are a marketer or a data professional, it's always good to have more skills, especially during a recession. I'll show you what you can learn and how to avoid spending time on topics you will never touch. P.S. I've just written an article on GA4 metrics (+ BigQuery calcs), your upskilling starts there! Please move this email to your Primary inbox...
9 days ago • 7 min read
Use Data Or Be Used By Data! The October 13 issue of Seotistics is here for you! People talk about LLMs and visibility... but is it really new? No, it's the usual stuff that many ignored for years but now they can't anymore. Same for branding... too many marketers claim it can't be measured, which is false. I will outline the very basics as the full topic would require a masterclass 💀 Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by...
16 days ago • 8 min read
Use Data Or Be Used By Data! The October 6 issue of Seotistics is here for you! There is too much misinformation online, especially on the topics of Analytics and Marketing. The thing is, some bad advice can be extremely expensive for businesses. I show you what to avoid and why it's suboptimal! Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this tutorial to do it. Read this in your browser 📣📣...
23 days ago • 6 min read
Use Data Or Be Used By Data! The September 29 issue of Seotistics is here for you! You often read about crazy stuff on social media like LLMs and automation. Even some "consultants" or agencies hype cool stuff up for selling. However, all of this doesn't matter without the good data basics. Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this tutorial to do it. Read this in your browser 📣📣 Important...
30 days ago • 6 min read
Use Data Or Be Used By Data! The September 22 issue of Seotistics is here for you! In the last issue I've talked about Growth and why it's not all there is in business. Consistency is often an underrated concept because many companies worry too much about uncontrolled growth. Today I show you the other side of the equation. Why is acquisition super important for growing? P.S. New article out about GSC data and metrics, stay tuned for more. Please move this email to your Primary inbox or reply...
about 1 month ago • 6 min read
Use Data Or Be Used By Data! The September 15 issue of Seotistics is here for you! Growth is one of the main focus for many SEOs/Marketers and you may think this is a great thing. But is it? I am here today to show you why consistency is preferable in some cases. Some counter-arguments will be covered in my future issues... of course growth is also important and you don't grow a business with retention and/or pure stagnation. Please move this email to your Primary inbox or reply to it. This...
about 1 month ago • 6 min read
Use Data Or Be Used By Data! The September 8 issue of Seotistics is here for you! It was hard to put these concepts into words and connect them to Web Analytics. Pretty much any job isn't about hard skills alone... the highest-paid professionals think differently. I want to show you how to abstract concepts and what is common sense in daily data life. Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read...
about 2 months ago • 6 min read
Use Data Or Be Used By Data! The September 1 issue of Seotistics is here for you! While everyone talks about AI, LLMs and "innovation", only a few actually focus on understanding the business. Today, I show you the importance of giving context to metrics! You can list down all the cool stuff you want but you need context! Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this tutorial to do it. Read this...
about 2 months ago • 6 min read
Use Data Or Be Used By Data! The August 25 issue of Seotistics is here for you! AI this, AI that, content is supposed to be dead and here you are, consuming my content. Auditing content is one of the most common activities and I am here to do a quick recap for those who are going back to work. This issue will be more chill as many of you are still not fully back from holidays. Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by...
2 months ago • 7 min read