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Seotistics - Web Analytics + Business + Strategy

The Seotistics newsletter is written by Marco Giordano, a Data/Web Analyst with the goal of combining business and web data. Tired of the usual boring Analytics content without any business impact? Seotistics teaches you how to use Analytics, web data and even content in your workflow while helping you with Strategy.

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🏹 Small Websites: Analytics Stack + Strategy Guide

Use Data Or Be Used By Data! The February 23 issue of Seotistics is here for you! It's common to discuss about market saturation and how everything is hopeless. I've always been saying that this is NOT true and you can always diversify. There is hope for everyone, as long as you offer something valuable. P.S. I am writing a longer article on this topic too. P.P.S. Next issue is the #150 😎 Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam...

Use Data Or Be Used By Data! The February 16 issue of Seotistics is here for you! Automating content is not what they tell you... you can still do it without sacrificing quality. The price to pay is that you will manually review all and still work like a human. If you ask me, this is ideal and how it should work. Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this tutorial to do it. Read this in your...

Use Data Or Be Used By Data! The February 9 issue of Seotistics is here for you! Needless to say, 2026 started with a blast with more LLM news. I am here to show you why they matter and how I am using all of these new things. Well, not all of them are new but I will show you anyway! P.S. Most of them are about Claude because it's superior lol P.P.S. Yes, ChatGPT started testing ads in the USA, this is unrelated to Analytics though. Please move this email to your Primary inbox or reply to it....

Use Data Or Be Used By Data! The February 2 issue of Seotistics is here for you! Let's talk about career today. Seotistics is big on upskilling and understanding how professionals can improve and I want to tell you my key lessons. After 7 years as an SEO and around 5 years as a Data Analyst, this is my time to shine. I wanted to make this issue different so you can also go beyond data. Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by...

Use Data Or Be Used By Data! The January 26 issue of Seotistics is here for you! What if I told you that not using data can be better than data? Yes, because the goal is optimizing decisions, not using data! You probably heard someone sound smart with "data-driven" and other words... in reality it's harder than that. Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this tutorial to do it. Read this in...

Use Data Or Be Used By Data! The January 19 issue of Seotistics is here for you! Dashboards are everywhere and tbqh often overengineered for simple use cases. I've audited too many organizations having this issue here. So what can we do instead? The answers here are simple and feasible, you just need to know them! Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this tutorial to do it. Read this in your...

Use Data Or Be Used By Data! The January 12 issue of Seotistics is here for you! We've been conditioned to think that the current stack is enough to add value... turns out it's rotting away! After testing a lot last year and well, now, I can tell you that something *definitely* happened. Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this tutorial to do it. Read this in your browser 📣📣 Important...

Use Data Or Be Used By Data! The January 5 issue of Seotistics is here for you! Most portfolio projects are redundant. They show you can follow a tutorial, not that you can solve business problems. I give you some realistic tips on how to create effective projects to showcase in 2026. ‼ Before you start: remember what we said in the prequel issue. This is just a continuation of it! Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by...

Use Data Or Be Used By Data! The December 29 issue of Seotistics is here for you! 2025 has been a challenging year for most of us... it's time to rewind and see the highlights of Seotistics. Whether you are a marketer learning Analytics or a data professional upskilling in Marketing, you are welcome. Use this issue as a reference for starting 2026. Happy New Year in advance! Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident....

Use Data Or Be Used By Data! The December 22 issue of Seotistics is here for you! Cool, you have learned GA4, GSC and GTM but still got nothing to show, it's normal. I will show you some cool projects or ideas to differentiate yourself. If you think taking a course on GA4 is enough to get you money... try again, the market is saturated. P.S. Holidays time, I will expand on this issue in January! Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes...