profile

Seotistics - Web Analytics + Business + Strategy

The Seotistics newsletter is written by Marco Giordano, a Data/Web Analyst with the goal of combining business and web data. Tired of the usual boring Analytics content without any business impact? Seotistics teaches you how to use Analytics, web data and even content in your workflow while helping you with Strategy.

Featured Post

Ultimate Content System: Scaling Seotistics

Use Data Or Be Used By Data! The August 17 issue of Seotistics is here for you! I've talked about content automation before but now I wanted to show you a VERY good use case. This was inspired by my dear friend AR Henedy, Founder of ContentMaps, in the Seotistics Discord community (link at the bottom). More evidence the true peak is hidden there šŸ‘€ This issue was supposed to be about Ecommerce but I guess we do it next time. Please move this email to your Primary inbox or reply to it. This is...

Use Data Or Be Used By Data! The August 10 issue of Seotistics is here for you! The last time we talked about DeepSeek and how cheap it is to enable Analytics automation. Now it's time to actually show you some more examples. My favorite ones come with tools like n8n, DeepSeek and Hermes. This is a nice introduction to give you ideas, feel free to ask for more! Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users...

Hey , I’m currently finishing up some new content + updates for Seotistics for this and next week. Btw, I opened up a 30% discount across all my products until August 19. You can use the code SUMMER26 at checkout. Pick your path to analytics mastery: Analytics for Real Work: This covers real-world GA4/GSC/other data pipelines and LLM workflows. Analytics for SEO (Course): My full program to master BigQuery, Python, and SQL. If you want to move beyond basic SEO audits and start doing data...

Use Data Or Be Used By Data! The August 3 issue of Seotistics is here for you! DeepSeek is the buzz of the moment and it's not even random hype. Chinese models are revolutionizing the LLM world because they are sooo cheap and good. This has some consequences on Web Analytics too, mind you! Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this tutorial to do it. Read this in your browser šŸ“£šŸ“£ Important...

Use Data Or Be Used By Data! The July 27 issue of Seotistics is here for you! Dashboards are everywhere and tbqh often overengineered for simple use cases. I've audited too many organizations having this issue here. So what can we do instead? The answers here are simple and feasible, you just need to know them! Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this tutorial to do it. Read this in your...

Use Data Or Be Used By Data! The July 20 issue of Seotistics is here for you! LLMs are everywhere and they have some interesting applications for our daily tasks in Analytics. Yeah, they won't make you lose your job as the news claim... but for sure you can't sit watching and sacrifice opportunities. Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this tutorial to do it. Read this in your browser šŸ“£šŸ“£...

Use Data Or Be Used By Data! The July 13 issue of Seotistics is here for you! Scraping is one of the most important skills you must have as an analyst AND marketer. But what changed after LLMs? Well, a lot! This issue is about YOU scraping websites to get data, not how LLM providers scrape your website. Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this tutorial to do it. Read this in your browser šŸ“£šŸ“£...

Use Data Or Be Used By Data! The July 6 issue of Seotistics is here for you! This is the last issue talking about LLM measurement. I will cover some of the last details because this topic has been covered a LOT. Then, I will start drafting one of the many articles I promised you šŸ‘€ If you are still postponing studying LLMs... I have bad news: they are everywhere. It's also true that AI Search as of now looks like Sci-Fi in terms of measurement (it doesn't exist yet). Please move this email to...

Use Data Or Be Used By Data! The June 29 issue of Seotistics is here for you! The last time we talked about AI measurement and what changed. Turns out a lot changed indeed! I will go deeper on some concepts that the last time weren't covered with due credit. P.S. Next week the last part of this series. Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this tutorial to do it. Read this in your browser šŸ“£šŸ“£...

Use Data Or Be Used By Data! The June 22 issue of Seotistics is here for you! LLM/AI measurement is on the mouth of everyone... but is it actually possible? I don't want to give you the secret to all problems because it doesn't exist. In fact I will show you why most of this is not as easy as you imagine. This is just an intro for the next content. P.S. I will also write a longform article on the topic, this is just the starter. Please move this email to your Primary inbox or reply to it....