profile

Seotistics - Web Analytics + Business + Strategy

The Seotistics newsletter is written by Marco Giordano, a Data/Web Analyst with the goal of combining business and web data. Tired of the usual boring Analytics content without any business impact? Seotistics teaches you how to use Analytics, web data and even content in your workflow while helping you with Strategy.

Featured Post

🤔 How To Fight Uncertainty In Web Analytics

Use Data Or Be Used By Data! The December 23 issue of Seotistics is here for you! Data is cool but what about decisions? In the end, we use data to make decisions and it's all about what we do later. I will show you some practical concepts of Decision Science to improve your daily tasks and limit uncertainty. P.S. I am still running the poll to decide which course to release next, go vote please! Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes...

Use Data Or Be Used By Data! The December 16 issue of Seotistics is here for you! The new year is close and many of you want to upskill. Whether you are a marketer or a data professional, it's always good to have more skills, especially during a recession. I'll show you what you can learn and how to avoid spending time on topics you will never touch. P.S. I prepared a small survey to gather some information on what I should work on next :3 Please move this email to your Primary inbox or reply...

Use Data Or Be Used By Data! The December 9 issue of Seotistics is here for you! One of the most frequent questions they ask me is "how do we make money out of web data?". How is this even profitable? The mainstream industry won't help you because most content is tutorials. Seotistics will assist you, though. This is the situation after talking to many of you: Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can...

Use Data Or Be Used By Data! The December 2 issue of Seotistics is here for you! Last time we saw metric trees and analyzed why visualizing your metrics is important. Today, I show you the importance of giving context to metrics! You can list down all the cool stuff you want but you need context! It took me a lot to write this one, let me know what you think of it! P.S. Before we start I remind you tomorrow is the last day of limited offers for my products! Please move this email to your...

Use Data Or Be Used By Data! The November 25 issue of Seotistics is here for you! Metrics and KPIs are in everyone's mouth but many barely know how to make the most out of them. I spent the last months on this topic to find what can be improved. Mental models and frameworks can give you direction and make order out of chaos. P.S. Incoming 40% discount on all my products from November 29 to December 3! P.P.S. A new article about BigQuery (GSC & GA4) and why you should use it is available on my...

Use Data Or Be Used By Data! The November 18 issue of Seotistics is here for you! Growth is one of the main focus for many SEOs/Marketers and you may think this is a great thing. But is it? I am here today to show you why consistency is preferable in some cases. Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this tutorial to do it. Read this in your browser 📣📣 Weekly Announcements 📣📣 The Marketing...

Use Data Or Be Used By Data! The November 11 issue of Seotistics is here for you! The majority of you own a small website or probably want to invest in a side hustle or personal brand. Maybe you often work with small businesses and not gigantic corporations... this is for you! Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this tutorial to do it. Read this in your browser 📣📣 Important Announcements 📣📣...

Use Data Or Be Used By Data! The November 4 issue of Seotistics is here for you! If you want to learn more about methodology and reasoning, this issue is for you. We'll go through what you can do to boost your organization's literacy about data... and why case studies are often limited and tricky. Anyone can follow, this is a light issue! Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this tutorial to...

Use Data Or Be Used By Data! The October 28 issue of Seotistics is here for you! Google Analytics 4 is a hot topic and mostly because it's a bad product. But do you actually need to learn it all? No, and I am here to show you why! P.S. More content to come on Seotistics, I was quite busy! Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this tutorial to do it. Read this in your browser Why So Hated? GA4...

Use Data Or Be Used By Data! The October 21 issue of Seotistics is here for you! Social media are landmines of information. You can find pretty much everything and most takes aren't even correct. Today I will show you some concepts to get started with web data in any company. This won't be a tutorial, this is about processes, mindsets and thinking correctly. I'll go over most of them in detail in the next issues! Please move this email to your Primary inbox or reply to it. This is to prevent...