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Seotistics - Web Analytics + Business + Strategy

πŸŽ† A Recap Of 2025 With Seotistics

Published about 2 months agoΒ β€’Β 4 min read

Use Data Or Be Used By Data!

The December 29 issue of Seotistics is here for you!

2025 has been a challenging year for most of us... it's time to rewind and see the highlights of Seotistics.

Whether you are a marketer learning Analytics or a data professional upskilling in Marketing, you are welcome.

Use this issue as a reference for starting 2026.

Happy New Year in advance!

Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this tutorial to do it.

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πŸ“£πŸ“£ Important Announcements πŸ“£πŸ“£

I am planning big things for 2026, I have already piled up a lot of new content too.

And... I want to release a new course for Web Analytics done the Seotistics way.

This will be for Analysts or everyone wanting to explore Web Data in general, not only SEO.

The topics I am planning to cover are:

  • Coding in general (Python, SQL, R - all aided by LLMs)
  • LLMs and how to use them properly
  • Auditing websites and deeper business considerations (so not only SEO)
  • The topics covered in this newsletter

Vote below and let me know if you would buy a course like this.

P.S. If you voted before Sunday 28, your option wasn't recorded. Vote again to get a future discount πŸ‘€

Seotistics In 2025

Seotistics expanded a little bit and focused more on Web Analytics (yay)!

We are still far from my endgoal but we will get there...

This what we got this year:

βœ… grew my newsletter to 2100+ subscribers

βœ… launched "Think Like a Web Analyst", a course that goes beyond tools for Web Analytics

βœ… spoke at MeasureSummit, SERP Conf. Vienna, MeasureCamp Zurich, Search Africon, brightonSEO (UK)

βœ… Published 9 long-form articles on Seotistics

βœ… Worked on some challenging projects and applications

βœ… scaled my content game with Obsidian

βœ… crossed 13.6K followers on LinkedIn

Thanks to you all for consuming my content and putting it to good use! ❀️

This year was definitely challenging for all of us due to the global recession and massive uncertainty.

Well, let's hope for a better 2026!

A Recap Of My Articles

I've published some cool stuff this year on Seotistics:

I am already cooking the next articles πŸ”₯

You can have a guess at what I will cover, the focus is to have more long-form content and introductory articles.

That's because Seotistics also need some more tutorials in order to attract new readers.

A Recap Of My Best Issues

These are my best issues for 2025, but you tell me your opinion:

It's clear that now the digital world is obsessed with LLMs... and for a good reason!

When used properly they make a difference, unlike what many unfortunately tell you.

Updated Roadmap To Learn Analytics As An SEO

For my SEO audience, this is the latest update of how I recommend approaching Analytics:

The difference from last year is that:

  • LLMs now do most of the basic Analytics code
  • Decision Science or well, how to make decisions, is not crucial but mandatory
  • SQL & BigQuery are even more important now. Ignore them at your risk

Or you can ignore my advice, stay with the GA4/GSC interfaces and lose all the good opportunites πŸ’€

This applies to anyone, not just SEOs, in fact a good chunk of my audience now comes from different backgrounds.

And the decision part I cover here:

What's Next For 2026

You can imagine what's next:

  • update my products and release a new course
  • more blog content and focus on the Discord community
  • more topics to cover because it's all untapped πŸ‘€
  • expand my Obsidian system (it's peak)

So a lot of work to do with the exception that this time I have even more foundations and material to use.

If you want to speed up your learning and talk to great people, read the section below ⬇️

πŸ‘₯ Join Our Community

Our Discord community offers a small place where we can talk business and web data.

If you hate all the noise of social media, then this place is for you.

I will start posting more there as we have a forum channel now.

This is the best way to stay updated in real time on Seotistics:

πŸ”Ž Analytics For SEO Ebook - Course / Ebook

You will:

βœ… Use GSC and GA4 Data to their fullest potential

βœ… Learn Python/SQL for your needs

βœ… Get a complete blueprint for auditing websites

βœ… Learn how to 10x your productivity

βœ… Learn BigQuery to work on large websites

I teach you what's needed to go from 0 to a professional Data Analyst.

Even if you leave SEO, the foundations are the same for other jobs!

Also in ebook:

πŸ“š Recommended Reads - Peak Content πŸ—»

Same as last year:

As usual, my most recent LinkedIn content is here...

but since I am lazy, I will do a recap on LinkedIn of my best posts lol

❗️ Feedback and Recommendations

If you have ideas/recommendations for the next issues of Seotistics, you can simply reply to this email.

Marco Giordano
​Data/Web Analyst

Follow me on πŸ”½πŸ”½πŸ”½:

Bernerstrasse SΓΌd 169, Zurich, Switzerland
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Seotistics - Web Analytics + Business + Strategy

by Marco Giordano

The Seotistics newsletter is written by Marco Giordano, a Data/Web Analyst with the goal of combining business and web data. Tired of the usual boring Analytics content without any business impact? Seotistics teaches you how to use Analytics, web data and even content in your workflow while helping you with Strategy.

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