profile

Seotistics - Web Analytics + Business + Strategy

Seotistics #150: A Recap

Published about 13 hours ago • 3 min read

Use Data Or Be Used By Data!

The 150th (March 2) issue of Seotistics is here for you!

We did it guys, we reached 150 issues of Seotistics!

Wow, I'd have never expected to get this far yet here we are.

I have very ambitious plans for this year, including case studies, a new course and MORE.

Now enjoy this recap as I rest to prepare the next content for the week lol

P.S. My most loyal readers will get a special discount in the upcoming days.

Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this tutorial to do it.

​Read this in your browser​

The Most Important Content

There are a lot of Seotistics issues I love but here are some of the best ones (in no particular order):

I've also written quite some articles recently:

BigQuery (or data warehouses) and LLMs are must haves.

Even so, the fundamentals about the Google Stack are still missing in many organizations...

so master them and upskill only after you are confident enough.

P.S. As usual, my most recent LinkedIn content is here.

A Recap Of What Seotistics Stands For

Seotistics sits between business and tech and aims at making the field of Web Analytics more business-oriented.

Instead of talking about implementation or the usual known stuff, I cover the uncomfortable questions that you have but no one dares to answer.

I've always noticed that a good chunk of Web Analytics is stale and repetitive.

Sure, implementation and tagging are evergreen and timeless... but don't drive revenue.

In the end, we pay money to use data to increase net profit.

This connection is completely missing for the average folk.

And there is not much interest outside of GA4 (or alternatives) and GTM.

Recently I've spent a lot more content on LLMs because they legit help up professionals.

If you were unsure of your capabilities, LLMs are a huge help.

Then VS Now

I already did another celebrative issue for my 100th number and back then, the focus was similar but different.

Your feedback helped me a lot to figure out what you want to read and where you lack 👀

I plan on covering more of the basics that some of you need on my website and to keep pushing the cool stuff via newsletter.

My focus for this year is to grow my Discord community so that it becomes a reference.

So far I am happy with the progress but the temptation to do more... is always there!

Future Plans

As already said, new course on Analytics coming out soon, I plan to launch the preorder by this weekend or next week.

Once again, the topics are:

  • Coding in general (Python, SQL, R - all aided by LLMs)
  • LLMs and how to use them properly
  • Auditing websites and deeper business considerations (so not only SEO)
  • Content and Ecommerce workflows

I plan on speaking at these events:

  • MeasureCamp Milan - March 21
  • MeasureCamp Split - May 16
  • Surprise! (June) - SEO
  • Surprise! (September) - SEO
  • Surprise! (November) - SEO
  • MeasureCamp Zurich - November 21

I could do even more... let's see!

Everything is yet to be decided but I already have my topics ready.

If you are looking for some speakers for your event, feel free to ask me 👀

Content-wise, it's taking a little bit more time to work on content but don't worry!

This is what you can expect:

  • GA4 discrepancies
  • GSC discrepancies
  • LLM guide
  • Minimal Web Analytics Stack
  • Roadmaps
  • Some technical topics
  • Updates of old content

What to say a lot to do lol

Any recommendation or missing topic is welcome.

Help Seotistics Grow!

If you like Seotistics, the best thing to do is to spread the word with your friends!

I am really pushing a lot into my community and content, this is what can make Seotistics grow and push it further beyond.

Now I will rest a little bit and work on the next steps for Seotistics, thanks for reading as usual!

👥 Join Our Community

Our Discord community offers a small place where we can talk business and web data.

If you hate all the noise of social media, then this place is for you.

I will start posting more there as we have a forum channel now.

This is the best way to stay updated in real time on Seotistics:

🔎 Analytics For SEO Ebook - Course / Ebook

You will:

✅ Use GSC and GA4 Data to their fullest potential

✅ Learn Python/SQL for your needs

✅ Get a complete blueprint for auditing websites

✅ Learn how to 10x your productivity

✅ Learn BigQuery to work on large websites

I teach you what's needed to go from 0 to a professional Data Analyst.

Even if you leave SEO, the foundations are the same for other jobs!

Also in ebook:

🤔 Think Like a Web Analyst

❗️ Feedback and Recommendations

If you have ideas/recommendations for the next issues of Seotistics, you can simply reply to this email.

Marco Giordano
​Data/Web Analyst

Follow me on 🔽🔽🔽:

Bernerstrasse Süd 169, Zurich, Switzerland
​Unsubscribe · Preferences​

Seotistics - Web Analytics + Business + Strategy

by Marco Giordano

The Seotistics newsletter is written by Marco Giordano, a Data/Web Analyst with the goal of combining business and web data. Tired of the usual boring Analytics content without any business impact? Seotistics teaches you how to use Analytics, web data and even content in your workflow while helping you with Strategy.

Read more from Seotistics - Web Analytics + Business + Strategy

Use Data Or Be Used By Data! The February 23 issue of Seotistics is here for you! It's common to discuss about market saturation and how everything is hopeless. I've always been saying that this is NOT true and you can always diversify. There is hope for everyone, as long as you offer something valuable. P.S. I am writing a longer article on this topic too. P.P.S. Next issue is the #150 😎 Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam...

8 days ago • 6 min read

Use Data Or Be Used By Data! The February 16 issue of Seotistics is here for you! Automating content is not what they tell you... you can still do it without sacrificing quality. The price to pay is that you will manually review all and still work like a human. If you ask me, this is ideal and how it should work. Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this tutorial to do it. Read this in your...

15 days ago • 6 min read

Use Data Or Be Used By Data! The February 9 issue of Seotistics is here for you! Needless to say, 2026 started with a blast with more LLM news. I am here to show you why they matter and how I am using all of these new things. Well, not all of them are new but I will show you anyway! P.S. Most of them are about Claude because it's superior lol P.P.S. Yes, ChatGPT started testing ads in the USA, this is unrelated to Analytics though. Please move this email to your Primary inbox or reply to it....

22 days ago • 5 min read