Use Data Or Be Used By Data!

The February 9 issue of Seotistics is here for you!

Needless to say, 2026 started with a blast with more LLM news.

I am here to show you why they matter and how I am using all of these new things.

Well, not all of them are new but I will show you anyway!

P.S. Most of them are about Claude because it's superior lol

P.P.S. Yes, ChatGPT started testing ads in the USA, this is unrelated to Analytics though.

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📣📣 Important Announcements 📣📣

Thanks for voting in the last few weeks! I will prepare this new course about Analytics.

This will be for Analysts or everyone wanting to explore Web Data in general, not only SEO.

The topics I am planning to cover are:

• Coding in general (Python, SQL, R - all aided by LLMs)
• LLMs and how to use them properly
• Auditing websites and deeper business considerations (so not only SEO)
• The topics covered in this newsletter

If you forgot to vote and want to be included in future communications, please contact me.

You will be the first to be informed and get a special discount :3

WIP, you will get a release date and preorders in 2 weeks 👀

✍️ I am also actively working on new content and topics for my dear audience.

Qmd

If I had to mention a meaningful change, then qmd would be my #1 spot.

Imagine having a small Google that analyzed your .md files on your laptop.

It would be awesome, right?

It's exactly what qmd does!

This is what you get:

👉 local search engine for .md files (what you store in Obsidian)

👉 keyword + semantic search (amazing)

👉 you can provide context to your content to be quicker

👉 it runs locally, peak privacy

So you can run it with Obsidian .md files to have a lot of fun.

For example, I've recently worked on a lot of related projects to help me with content.

Guess what, you can integrate this with Claude to save tokens.

It'll rely on qmd rather than searching in the most inefficient way.

The installation is not that hard but can be challenging for non-technical users.

Once you have it ready, you can enjoy querying whatever you want!

P.S. This is a cool topic, stay tuned, I will tell more about it.

(Agent) Skills

Not new but one of the things I value the most!

Skills allow you to instruct Claude how to carry out some specific tasks, e.g. use qmd to analyze my base.

In practice, it's simply files you fill in with instructions, like a SKILL.md file sitting on your laptop.

You can check Settings > Capabilities to find your skills or add new ones:

This is where you should spend a little bit more time rather than toying with MCPs.

The real pro is that people can create and share skills so you don't even know to do it yourself.

As usual, there are the usual pointless things like "GEO optimization" or skills that promise you the impossible.

Create them yourself if needed, skills are quite simple to understand.

Cowork/Claude Code

You already know Claude Code, now Anthropic has also released Cowork, the no-code option.

If you are a marketer, Cowork is more than enough and it just works.

Claude Code makes sense and it's actually the best choice for technical professionals (like analysts).

Anthropic is trying their best to compensate for the bad branding of Claude Code!

Yes, you read it right.

Claude Code isn't only useful for coding, it can pretty much handle every task.

Cowork is just a simple UI so that everyone can use it, that's it.

Agent Swarm

Another new addition by Anthropic is agent swarm.

Recently, I talked about sub-agent architecture, for example with Claude Code and Gemini.

In this case, a swarm is nothing more than a way to build more reliable processes.

Yes, an orchestration of agents.

In short, it's about multiple agents collaborating with each other.

Each agent has a dedicated task and then they converge into a final output.

The use case in the picture is quite solid and I already showed something similar with Gemini.

Antigravity

I always said I use Cursor... recently I had to change my mind and try this Antigravity thing.

It was supposed to be "full of bugs" on macOS but didn't get any problems, at least.

What I like about it is the slick interface, the ease of setup and of course the Google ecosystem.

IDEs and productivity tools must have a nice interface.

Otherwise, I am not touching or using them anytime soon.

Antigravity does support agent skills and rules too!

This is the way to go if you want to code today, no matter your role.

Crawl4AI

As it wasn't enough, I also relied on Crawl4AI, a nice Python library to have clean .md files after scraping.

Scraping websites is cool but you need to make it easier for AI by using the optimal format 👀

What sets Crawl4AI apart from your Screaming Frog or Scrapy is that it's adaptive.

Instead of crawling the entire website, it can stop before to avoid wasting resources.

That's to say that we now have more suitable tools for some tasks and that's OK.

I used crawl4ai in my big project for scraping data :3

So far it's quite nice and all because I get a nice folder with .md files.

I will talk more about it, this is an important topic for the future of scraping!

OK... So What Changes For Me?

As always, the principles of Analytics are immutable but your efficiency changes.

Now that a lot more is possible, this is the new baseline and what you are expected to know.

I recall years ago when knowing some decent pandas could make you stand out...

those times are long gone (luckily).

Companies have a little bit more advancement and LLMs have made it possible to produce MVPs easily.

Despite that, there are professionals who refuse to upskill or haven't started yet.

As usual, you need to develop analytical thinking, there is no escape:

Become a Top Data Analyst Now!

In the next issue we dig deeper and talk about more profitable and cool LLM stuff.

👥 Join Our Community

Our Discord community offers a small place where we can talk business and web data.

If you hate all the noise of social media, then this place is for you.

I will start posting more there as we have a forum channel now.

This is the best way to stay updated in real time on Seotistics:

Join our Discord Community!

🔎 Analytics For SEO Ebook - Course / Ebook

You will:

✅ Use GSC and GA4 Data to their fullest potential

✅ Learn Python/SQL for your needs

✅ Get a complete blueprint for auditing websites

✅ Learn how to 10x your productivity

✅ Learn BigQuery to work on large websites

I teach you what's needed to go from 0 to a professional Data Analyst.

Even if you leave SEO, the foundations are the same for other jobs!

Learn Analytics for SEO Now!

Also in ebook:

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📚 Recommended Reads - Peak Content 🗻

Read these peaks:

• ​crawl4ai documentation​
• ​Google Antigravity​
• ​Claude Skills​
• ​The LLM Analytics Playbook: Stack, Methods & Processes​
• ​Content Management & Knowledge Base With Obsidian & LLMs​
• ​Antigravity Skills​
• ​Analytical Skills for AI and Data Science : Building Skills for an AI-Driven enterprise​
• ​Data Literacy In Practice​
• ​Becoming a Data Head​
• ​Storytelling with Data​

As usual, my most recent LinkedIn content is here.

❗️ Feedback and Recommendations

If you have ideas/recommendations for the next issues of Seotistics, you can simply reply to this email.

Marco Giordano
​Data/Web Analyst

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Bernerstrasse Süd 169, Zurich, Switzerland
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