profile

Seotistics - Web Analytics + Business + Strategy

πŸŽ‰ Seotistics #100: A Recap

Published 10 days agoΒ β€’Β 4 min read

Use Data Or Be Used By Data!

The March 18 issue and 100th of Seotistics is here for you!

Finally, we are at the #100 issue!

Thanks to all for the support and for reading my content with passion.

In this issue I will go through our story and what you can expect to see in the future!

Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this tutorial to do it.

​Read this in your browser​

πŸ“£πŸ“£ Important Announcements πŸ“£πŸ“£

You can preorder my new course at a 30% discount until launch (May 12)!

It gives you all the missing business and marketing skills I mention when talking about Web Analytics.

I will publish my progress this week, there are some cool updates to share with you!

If you purchased my previous course, go to this lesson here and the last section contains a special promo code for you:

Before we start, I really recommend this event in Zurich next week!

One of the few conferences with quality guests in one of the tech hubs of the world, go check it out!​

The Most Important Content

These are 5 of my post appreciated newsletters (gave priority to the most recent):

Don't you worry, I am already working on repurposing them with more details on my website.

A lot of content is boiling πŸ”₯ and I will publish it soon.

And here are some super high level and lazy stats for 2024:

I didn't publish much, it's time to scale it up πŸ”₯.

Not too bad for the pages you liked in 2024 πŸ‘€:

You can read all of my articles here.

I don't really track the views on my Kit archives, I care more about connections and well, your feedback!

A Recap of what Seotistics Stands For

Seotistics sits between business and tech and aims at making the field of Web Analytics more business-oriented.

Instead of talking about implementation or the usual known stuff, I cover the uncomfortable questions that you have but no one dares to answer.

If you struggle with:

  • not having a clue about web data and how it ties back to action
  • communicating your results to stakeholders

Well, I'll say that again, you are in the right place!

It's not you, the industry is too focused on what sells, not what actually brings value to you...

Then VS Now

The very first readers will remember that Seotistics was born as an SEO Analytics newsletter...

but I soon pivoted into Web Analytics as a whole, while preserving my interest for Content and SEO.

Now compare this to the most recent content:

A lot of stuff changed and I've been getting quite some positive feedback for the last issues!

Your Opinions

I am so happy to help you all and to bring an impact into your professional lives.

You see, the market is changing and you can no longer think in terms of Marketing OR Data.

You need both!

And no, technical knowledge alone is no longer satisfactory...

One of my students captured it perfectly below:

It's so hard to feature all of you but I am going to give you even more space in my next issues!

The full list is on my homepage though, can't thank you guys enough.

I am also grateful to all the people who reviewed my course and who are still studying from it ❀️:

​

Plans for the (next) Future

The focus of 2025 is to expand more on the learning/training side.

Many of you are eager to learn so it's time to expand my offer:

  • Live sessions/webinars
  • More products/services
  • Trainings and cohorts
  • More freebies

I am currently overwhelmed by work but I am preparing to expand Seotistics.

I am also rolling out more content for my Analytics for SEO course, expect some news soon!

[Analytics For SEO Course - v4]

If you want to be guided and start from scratch, this is the course for you!

You will:

βœ… Use GSC and GA4 Data to their fullest potential

βœ… Learn Python/SQL for your needs

βœ… Get a complete blueprint for auditing websites

βœ… Learn how to 10x your productivity

βœ… Learn BigQuery to work on large websites

I teach you what's needed to go from 0 to a professional Data Analyst.

Even if you leave SEO, the foundations are the same for other jobs!

πŸ‘₯ Join Our Community

Our Discord community offers a small place where we can talk business and web data.

If you hate all the noise of social media, then this place is for you.

πŸ”Ž Analytics For SEO Ebook (v8)

If you want to learn about Analytics for SEO and prefer self-study, this is for you!

It will teach you or your employees to:

πŸ‘‰ Prepare audits that make sense and are actionable πŸ”₯

πŸ‘‰ Avoid common pitfalls that cost you money πŸ’Έ

πŸ‘‰ Create analyses that add value and moneyπŸ’―

πŸ‘‰ Move the needle faster with efficient SEO systems ⏳

This comes with periodical updates to keep the content fresh.

πŸ“š Recommended Reads - Peak Content πŸ—»

Today I will only recommend my LinkedIn content:

❗️ Feedback and Recommendations

If you have ideas/recommendations for the next issues of Seotistics, you can simply reply to this email.

Marco Giordano
​Data/Web Analyst

Follow me on πŸ”½πŸ”½πŸ”½:

Bernerstrasse SΓΌd 169, Zurich, Switzerland
​Unsubscribe Β· Preferences​

Seotistics - Web Analytics + Business + Strategy

by Marco Giordano

The Seotistics newsletter is written by Marco Giordano, a Data/Web Analyst with the goal of combining business and web data. Tired of the usual boring Analytics content without any business impact? Seotistics teaches you how to use Analytics, web data and even content in your workflow while helping you with Strategy.

Read more from Seotistics - Web Analytics + Business + Strategy

Use Data Or Be Used By Data! The March 31 issue of Seotistics is here for you! It's undeniable that the Western data job market has changed and is still changing. OK cool but what's your point? Simple, it's necessary to go beyond labels (e.g. SEO, Product, Growth, Analyst) if you work with web data. I've writte a new article covering the other part of today's NL, it's about Descriptive Web Analytics and why it matters. Please move this email to your Primary inbox or reply to it. This is to...

3 days agoΒ β€’Β 6 min read

Use Data Or Be Used By Data! The March 17 issue of Seotistics is here for you! If you have wondered aimlessly searching for cool automation through the depths of social media... don't worry, I will show you some ideas to get started and what you need to know in 2025. Consider this as a nice introduction to the topic. P.S. I am also working on a lot of new content for you folks, stay tuned πŸ‘€ You will get some freebies and more stuff on what I'll discuss today. Please move this email to your...

17 days agoΒ β€’Β 6 min read

Use Data Or Be Used By Data! The March 10 issue of Seotistics is here for you! Everyone talks about data but not many showcase actual processes that support the business. Seotistics exists to tie (Web) data to business and I am here to show you some nice examples. You should adjust them based on your specific use cases, so follow the logic! Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this tutorial...

24 days agoΒ β€’Β 6 min read