The Seotistics newsletter is written by Marco Giordano, a Data/Web Analyst with the goal of combining business and web data. Tired of the usual boring Analytics content without any business impact? Seotistics teaches you how to use Analytics, web data and even content in your workflow while helping you with Strategy.
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Data Strategy? Yes But Execution Too!
Published about 14 hours agoΒ β’Β 6 min read
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Use Data Or Be Used By Data!
The November 3 issue of Seotistics is here for you!
It's common to read on LinkedIn about "data strategy" and all that entails.
Look, in most cases we working in Web need less...
and that's why domain knowledge matters.
Once you understand what companies want, the rest is downhill.
Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this tutorial to do it.
Working on some more content and product updates, this time of the year is packed!
And prepare your wallet for my next product updates and Black Friday sales (starting November 27).
P.S. Go check my articles in the resources at the bottom π
Why I Dislike The "Data" Fluff
It's super easy to dismiss technical skills and claim they are obvious.
Maybe some of us don't realize that learning stuff like SQL, Python and data warehouses takes time.
At the same time, topics like strategy and even business aren't often discussed, barring a few like-minded colleagues.
The solution is always in the middle.
You think strategically but also know your data and are able to be self-sufficient.
This is also why I recently started studying a little bit more of engineering.
And also why I love reading about growth and business models!
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Politics, Politics, Always Politics!
You still need to combine business skills and have an idea of data strategy...
but many professionals don't have the political power to influence anything, let's be realistic.
The guy doing Web Analytics in a company doesn't often have any say with the C-level.
That's not necessarily a bad thing!
A specialist isn't (always) supposed to orchestrate the data strategy of an entire company or talk to the C-level.
You will often deal with tactics and operations and... in some cases, strategy. In big companies you can't expect to call the shots, deal with it!
Yet, you often see "influencers" blaming professionals because of X and Y.
In reality, you can frame your tasks differently but ultimately you don't decide anything.
However... your work can fit into strategic initiatives, for example:
GSC data with queries can be used to underdstand your audience
Cohort analysis can be used to understand sales patterns
Measuring seasonality or peaks/lows is useful for preparing in advance
There are many things you can actually do that are important for a whole organisation!
It's more about reframing and selling what you already do rather than just "improve your communication". β Communication alone is useless without substance (and wit).
What Companies Often Need
Small or big, companies in respect to web data always look for the following:
processes to use
dashboards or any way to present work and take action
You just need a little bit more of awareness of how businesses work to help them even further.
For example, I often notice that most dashboards are useless and will become technical debt.
Why you ask?
Because they track useless metrics and they aren't actionable.
Yeah and also because data is never tied back to any action...
All of this can be prevented by asking the right questions and having a clear understanding of a business.
If you are working with a B2B SaaS, you know that they most likely want to track downloads and forms...
rather than mere traffic.
For sure, you don't simply offer what they ask you but go beyond based on your expertise.
The Generalist Trap
What's the issue with generalist data content?
Simple, it doesn't improve yourself or get you hired because it's too "generic".
Companies in 2025 (and 2026) don't look for the oversaturated generic professional.
That Udemy course or degree in "Data Science" is just another way to get your money.
Generalist advice be like "oh yes, study the basics of Python and Machine Learning, I am sure companies will pay you 6 figures"
You open a job position and it gets flooded with 1000s of candidates. Most of them have surface level knowledge.
Don't be like them! Specialize in something and craft your positioning!
The Seotistics newsletter is written by Marco Giordano, a Data/Web Analyst with the goal of combining business and web data. Tired of the usual boring Analytics content without any business impact? Seotistics teaches you how to use Analytics, web data and even content in your workflow while helping you with Strategy.
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