The Seotistics newsletter is written by Marco Giordano, a Data/Web Analyst with the goal of combining business and web data. Tired of the usual boring Analytics content without any business impact? Seotistics teaches you how to use Analytics, web data and even content in your workflow while helping you with Strategy.
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π Upskilling In Web Analytics [2025 Guide]
Published 10 days agoΒ β’Β 7 min read
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Use Data Or Be Used By Data!
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The December 16 issue of Seotistics is here for you!
The new year is close and many of you want to upskill.
Whether you are a marketer or a data professional, it's always good to have more skills, especially during a recession.
I'll show you what you can learn and how to avoid spending time on topics you will never touch.
P.S. I prepared a small survey to gather some information on what I should work on next :3
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The Web industry is a little bit quirkier but it's still boring and repetitive (great for making money).
Most of my work consists of:
framing business problems
deciding which data to use
running SQL to get insights (occasionally Python/R)
communicate them
prepare actions
See? No mention of strange models whatsoever.
You don't even need fancy degrees because it's all practice (and industry expertise).
Some of my connections went back to college to study topics that are outdated by now...
and no one really cares about the Web world in the academic world.
P.S. A good degree makes the difference (Engineering) but not the "cool ones" about Data Science lol
Lucky you, the basics will get you far, I saved you 1000s of $.
My Personal Experience
I started with a background in Business Administration and Marketing and then moved to Data/Computer Science.
So I'd say this is a great example of upskilling.
Back then, there was no reliable resource to learn from, it was pretty much all generic stuff and hyped content.
The most impactful skill is without a doubt understanding problems and marketing.
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You can save so much money with the right mindset.
Don't start that project if the motivations aren't clear.
Avoid pruning half of your website because the "data suggests so".
This is what makes the difference with a mediocre data professional.
If you feel in doubt, remember this picture here:
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You convert data (raw material) by giving it a meaning put into the right context that eventually leads to action.
It all depends on your understanding!
A Ready Roadmap
Like in RPGs, you can choose different paths.
While reality is more complex than binary choices, this is often true:
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Seotistics is clearly on the left end of the spectrum as most of my content is about business.
You can follow the mainstream and become another half-engineer...
so the market will be saturated again and you will make even less.
Business acumen and having a clear mindset are underrated... β because many people won't even grasp them. β Yet, this is how you can make a concrete difference.
For SEOs, this is what's been working great:
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Don't venture too much into Engineering topics unless you want to be overworked.
Most of those tasks will be handled by proper engineers (if not, there is a severe organizational issue).
I prepared the right path for you, don't worry:
[Analytics For SEO Course - v3]
If you want to be guided and start from scratch, this is the course for you!
This is ideal if you want to start the year with a competitive advantage.
You will:
β Use GSC and GA4 Data to their fullest potential
β Learn Python/SQL for your needs
β Get a complete blueprint for auditing websites
β Learn how to 10x your productivity
β Learn BigQuery to work on large websites
I teach you what's needed to go from 0 to a professional Data Analyst.
Even if you leave SEO, the foundations are the same for other jobs!
The Seotistics newsletter is written by Marco Giordano, a Data/Web Analyst with the goal of combining business and web data. Tired of the usual boring Analytics content without any business impact? Seotistics teaches you how to use Analytics, web data and even content in your workflow while helping you with Strategy.
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