The Seotistics newsletter is written by Marco Giordano, a Data/Web Analyst with the goal of combining business and web data. Tired of the usual boring Analytics content without any business impact? Seotistics teaches you how to use Analytics, web data and even content in your workflow while helping you with Strategy.
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Ultimate Content System: Scaling Seotistics
Published 3 days agoΒ β’Β 5 min read
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Use Data Or Be Used By Data!
The August 17 issue of Seotistics is here for you!
I've talked about content automation before but now I wanted to show you a VERY good use case.
This was inspired by my dear friend AR Henedy, Founder of ContentMaps, in the Seotistics Discord community (link at the bottom).
More evidence the true peak is hidden there π
This issue was supposed to be about Ecommerce but I guess we do it next time.
Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this tutorial to do it.
And there are 2 more to be announced later I guess π
The Problems & Goals
As a content creator, the main issue is coordinating the bulk of my content across different systems: LinkedIn, website, newsletter, etc.
It looks trivial to you maybe but trust me, it's a LOT of data!
For this reason I had to spend the last year studying a viable system to make my life easier.
I recently found a good solution for my problem!
Hetzner for my VPS, Tailscale to protect my VPS, R2 for backups (you never know) and the MVP, Hermes Agent.
The idea is simple: rent a VPS (Virtual Private Server, aka a remote computer) and put your stuff there.
You can upload your business data and use something like Hermes Agent to manage your workflows.
The idea sounds too optimistic to be true... but color me surprised.
To make it work, you need to provide it an LLM and my choice was DeepSeek V4 Flash 0423 (cheaper than their last model, 0731).
The goal is to increase visibility, since other financial measures are also positively affected by what I produce.
Stack Overview
Hermes Agent is the star of the show, while recently been the top pick for agents.
It's a self-learning agent, meaning that it learns from your past conversations and is able to connect the dots.
OpenRouter ranking, literally the PEAK of usage.
"But Marco, any agent can do that!"
Yes but Hermes makes it super easy to actually get value from your data:
Persistent -> it remembers your past interactions and adapts
Skill creation -> yes like Claude but much better
Connects to (almost) everything
As said before, my material is scattered across multiple sources:
Obsidian -> social media posts
WordPress -> my blog
Excalidraw Plus -> some cartoon-ish sketches
And we could also add competitors, they have some cool material as well πΏ
So a good summarization of the system is as follows:
Yes, create a Telegram Bot and talk to Hermes, dwelling inside your 24/7 VPS from your phone. Oh and I forgot I also have Excalidraw Plus for sketching...
This is a perfect setup for a future case study.
Luckily, I've been recording the content I post on LinkedIn inside Obsidian... because I told you, LLMs need that.
My loyal readers will remember this initial example with Obsidian.
My laptop hosts Obsidian and my VPS connects to it via an SSH tunnel.
A SSH tunnel is a private connection, in this case connecting my VPS to my laptop.
The downside of this approach is that my laptop needs to be on for the tunnel to work.
I didn't want to make crazy tricks with this one so that's fine.
Inside The Stack
As I told you from my past Seotistics issues, I'm working on an automation in n8n.
Well, I actually finished and I keep honing it by this point...
This automation I am also running in my VPS, meaning Hermes CAN trigger it and use services like DataForSEO, BigQuery and so on.
Enterprise example but my personal automation is 1:1 excl. the MS triggers... I'd never use Microsoft personally π
This is where Web Data comes in, as I also have BigQuery connected.
GA4 and GSC data is invaluable, now also consider DataForSEO for competitor analysis.
This is how you use data to do something meaningful.
Many providers just do the basic setup and boast about accuracy.
Who cares, I need to take action and make decisions.
I WANT TO USE MY DATA.
How I Will Use It
2025 and 2026 have been super busy years for me and I will restart posting on my website this month.
My main issue is time and wasting hours in boring and dumb tasks.
For sure, actual content writing and design is on me since I hate having plain AI content (unlike what we often read).
So far my plan is simple:
update and publish articles
find gaps in my content vault and which articles I can draft
test different social media formats
get "closer" to organic competitors
The #1 area of interest for me is the website, so producing more great articles is definitely my ace.
Hermes sending me reminders via Telegram, absolute cinema.
Monitoring websites is also important BECAUSE I can get fresh learning material and "competitor" intel.
My content philosophy is realistic and pragmatic, you can't compete with quality only, you also need quantity.
One great article can bring you massive visibility but not dominance over a market.
OK... So Is Content Done For?
No the opposite, you need orchestrators and people who are able to combine sources and process workflows.
I don't believe in the traditional figure of the Web Analyst, which is OK for small businesses but not so much for the rest.
This use case isn't the typical stuff you read online... but it's practical and covers a real gaps.
Creating skills is a skill per se lol
Many B2B businesses have outdated content operations (or no content).
If you are an Ecommerce, you can also do something like this BUT for your catalog.
Next week I will show you another cool topic π Until then!
π₯ Join Our Community
Our Discord community offers a small place where we can talk business and web data.
If you hate all the noise of social media, then this place is for you.
I will start posting more there as we have a forum channel now.
This is the best way to stay updated in real time on Seotistics:
The Seotistics newsletter is written by Marco Giordano, a Data/Web Analyst with the goal of combining business and web data. Tired of the usual boring Analytics content without any business impact? Seotistics teaches you how to use Analytics, web data and even content in your workflow while helping you with Strategy.
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