The Seotistics newsletter is written by Marco Giordano, a Data/Web Analyst with the goal of combining business and web data. Tired of the usual boring Analytics content without any business impact? Seotistics teaches you how to use Analytics, web data and even content in your workflow while helping you with Strategy.
π The 4 Key Documents You Need For Great SEO
Use Data Or Be Used By Data!The October 2 issue of Seotistics is here for you! |
The HCU has messed up with many websites and showed us once again the importance of boring SEO. Repetitive processes can be scaled and that's why some websites are able to endure many hits. I want to show you what is possible to do today with 4 simple documents and this doesn't only apply to content websites. Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this tutorial to do it. π Short vs Long TermTaking immediate action is good when you have to start a project. I can't say the same for Core Updates or for Keyword Research. You can do small research in a few hours if you ALREADY have a strategy in place. In either case, immediate action without thought is dangerous. Updating all of your pages because someone else said so doesn't solve anything. π₯· Steal My BlueprintIf you have been confused at the start of any SEO project... I feel you. Currently, what I recommend having is the following:
This is what I do for every website, the bare minimum to create order out of chaos. π’οΈ Content & Keyword DatabaseI always mention this because it's crucial for success. Have an Airtable template with the following:
Or just check this ready template or this one (I like this more) and you are ready to go! It's important to build your processes but it's stupid to reinvent the wheel...
Airtable offers Kanban views that allow you to create super useful visualizations:
πΊ SEO RoadmapNo one explained me at first, I had to figure it out by myself. You need to write down your goals and what to do to achieve them. But this isn't enough, goals without a strategy that takes challenges into account are desires. If you read Seotistics, you hate wishes, you want facts. The best thing you can do now is write down what you want to achieve AND the actions you will take to achieve your goals. βGraydot Co. gives you a great example below:
A roadmap should also consider time into account or else you will never act. Clients want guidance and solid planning, they won't figure it out by themselves. Even a temporary or flexible roadmap is better than having 0 planning. π SEO PlanThis document would include the "boring" part where you go into details and explain your chosen KPIs, goals and steps. I always include these details:
A plan can outline your strategy and articulate your thoughts. N.B. An effective plan is focused on something. At the same time, a great strategy requires you to focus your resources somewhere too! π SEO & Writing Guidelines (Content Briefs + Templates)This document includes all your writers and editors need to know. My experience taught me that you should never trust writers, always assume the worst. That's what brings us to the next point: details. Briefs and Templates must be specific and include examples:
You want to standardize as much as possible to prevent surprises. π Synergy FirstI don't believe in the superiority of one method over the others. Do what works for you. I see too many people using online templates and putting them to poor use. That's because they forget about the importance of synergy. Some templates don't fit your current processes and that's completely fine. You should focus on adapting them instead or using what is needed. For instance, if you have to do content pruning, you will find several templates online. Most of them will tell you to:
While they are correct, they may not fit your website or your goals. What if you have a page with a handful of users but that gets good money from Email Marketing? Context is key and so is adapting what you do to a specific use case. π§΄Data As The GlueI didn't mention data before because it's actually the glue that keeps all the pieces together. Your database is a set of data, your roadmap will be validated by it and use data to measure your progress. Such a thing as data-driven SEO doesn't exist, anything is by default dictated by data!
The Content & Keyword Database helps you to add additional data that can enhance your analysis. From a different POV, you can consider the following:
And your SEO Plan can be used to define the details and how to use data. π A Different School Of ThoughtI don't believe in over-optimization or excessive focus on SEO. Even as an SEO Specialist, focusing too much on the details and not on the big picture can be dangerous. Nurturing solid processes while doing research is a great way to obtain a sustainable competitive advantage. And I can tell for sure what I do NOT do:
Once you have enough practice, you will notice that SEO fundamentals will get you quite far. π Recommended ReadsToday's resources include what you need to get started today. The book I recommend is about strategy because it's a misused word in Marketing and we've lost its true meaning.
π One-Hour CallIf you have doubts about SEO or Analytics, you can book a call with me. Have doubts about your content website or with your data? Look no further, I can help you:
π₯ Join Our CommunityOur Discord community offers a small place where we can talk business and SEO. If you hate all the noise of social media, then this place is for you.
π Analytics For SEO Ebook (v5) - v6 Coming Out This Week!This ebook is aimed at SEOs or Business Owners who want to explore the combination of SEO and Analytics. It will teach you or your employees to: π Avoid common pitfalls that cost you money πΈ π Create meaningful analyses that add value π― π Shorten the learning time of Analytics β³ This comes with monthly updates because I want to create the Ultimate Guide out there. v5 includes the following new information: β More than 2x the original size β 10+ Python/R Notebooks β How To Detect Seasonality/Anomalies β Content Audits in Detail β Exclusive Content
v6 will be the BIGGEST update so far and will include: π SQL Queries π ChatGPT Prompts π Updates To All The New Use Cases π Frameworks & Models βοΈ Feedback and RecommendationsIf you have ideas/recommendations for the next issues of Seotistics, you can simply reply to this email. Marco Giordano Follow me on π½π½π½: |
Bernerstrasse SΓΌd 169, Zurich, Switzerland |
Seotistics - Web Analytics + Business + Strategy
The Seotistics newsletter is written by Marco Giordano, a Data/Web Analyst with the goal of combining business and web data. Tired of the usual boring Analytics content without any business impact? Seotistics teaches you how to use Analytics, web data and even content in your workflow while helping you with Strategy.
Use Data Or Be Used By Data! The October 26 issue of Seotistics is here for you! You read a lot of stuff online decreting the end of SaaS, GA4 and whatever due to AI. Most of it is wrong and shouldn't affect your work or career. I will show and explain you why. Just came back from Athens from SEO On Stage, will post more details on LinkedIn. Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this tutorial...
Use Data Or Be Used By Data! The October 19 issue of Seotistics is here for you! I am just back from Rome and AI didn't sleep, we are full of news and updates. As you know if you are working with automation, you need to know this stuff! As I try to recover from multiple conferences in a row, here is the latest summary of what's going on. Most of these topics will be expanded in the next issues as they are too new π Please move this email to your Primary inbox or reply to it. This is to...
Use Data Or Be Used By Data! The October 12 issue of Seotistics is here for you! Measurement did change in the last year and I am here to remind you some basic facts. AI is for sure one of the main culprits but not the only one. I am also writing a huge article on LLM measurement, stay tuned π Hectic week, too much to do, including course updates. Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this...