The Seotistics newsletter is written by Marco Giordano, a Data/Web Analyst with the goal of combining business and web data. Tired of the usual boring Analytics content without any business impact? Seotistics teaches you how to use Analytics, web data and even content in your workflow while helping you with Strategy.
๐ Seotistics: The Best Of 2023
Use Data Or Be Used By Data!โ The December 27 issue of Seotistics is here for you! |
2024 is coming and I want to do a quick recap of the best content/resources I produced and shared this year. Plans for next year include more free resources and use cases for Analytics, so stay tuned! P.S. Enjoy your holidays and don't forget to rest a little bit! ๐ฅณ๐ฅณ๐ฅณ Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this tutorial to do it. โRead this in your browserโ ๐ Seotistics WebsiteSeotistics isn't only a newsletter but also a website and I have only published 2 articles as of now.
I will publish at least 5 more in January 2024, so stay tuned! As a true acolyte of Content Distribution & Repurposing, you may notice how some content is similar (or the same) across multiple channels. I sometimes write more on LinkedIn or Twitter depending on the nature of the topic (and my spare time). P.S. I have a special surprise for all the Seotistics subs... coming soon! ๐งต The Best Twitter ThreadsThese are my top hitters or most popular threads on Twitter that are still relevant in today's search landscape:
All of them will be converted into articles later on! I also briefly talked about tactics that can also work in SEO, here they are:
In practice, you should always try to approach problems originally, especially in hyper-competitive markets. If you find a blue ocean, good for you because you will often see that every niche already has some players in it... so you need something else to win the game. ๐ The Best LinkedIn Posts/CarouselsI am getting more active on LinkedIn once again but overall I am satisfied with the content I produced this year. The main takeaways are that data isn't objective and you should know how to properly analyze to avoid SEO issues.
As you can see, there are many use cases for SEO data and a lot of room for discussions about big projects. I think that in 2024 we will get to play more with BigQuery and more complex solutions as businesses understand what they are missing out. Even so, please keep in mind that changes rarely happen radically so you will still see the same mistakes and errors... ๐ฅ The Best Seotistics Newsletter IssuesYou can read all the past Seotistics issues at this link but in case you want to discover or review the most important:
Most of this content is focused on bringing order and working on well-defined projects. Decision-making is also a core element in SEO and that's why I always recommend going beyond simple coding. SEO is getting harder and harder and knowing what to do and when to do it are crucial. I wouldn't say that SEO is super different from years ago because the main concepts are always the same... What's currently missing is Content Management. In the last 2 years, I've noticed a bigger interest in Content Distribution & Repurposing but not for Content Ops/Management. If you want to maintain and/or start big projects, you must have this knowledge. P.S. They are all good and the Seotistics archive can be found here. ๐ Interviews / Podcasts / Conferences2023 was a great year in terms of speaking and I want to show you my contributions to the community. I also had the pleasure to be featured in the "SEO in 2024" book by Majestic!
I only attended 3 SEO Conferences and spoke at 2, the topic was always Content Auditing. ๐ค SEO ResolutionsEveryone should have some resolutions for 2024, especially as an SEO professional. Google has messed up with all those updates so this is the perfect chance to explore new channels and diversify your skillset. Personally, this is what I want to (generally) achieve:
This is a pretty generic and vague list, you should have specific numbers and milestones in your actual list! In my very personal list, I am much more specific and go over some potential steps I can take from Jan 2024... ๐ฅ Join Our CommunityOur Discord community offers a small place where we can talk business and SEO. If you hate all the noise of social media, then this place is for you.
๐ Analytics For SEO Ebook (v6)This ebook is aimed at SEOs or Business Owners who want to explore the combination of SEO and Analytics. If you want to start building your data empire, this is the (initial) path to take. It will teach you or your employees to: ๐ Avoid common pitfalls that cost you money ๐ธ ๐ Create meaningful analyses that add value ๐ฏ ๐ Shorten the learning time of Analytics โณ This comes with monthly updates because I want to create the Ultimate Guide out there. v6 includes the following information: โ Strategy in terms of SEO & Data โ Decision Making โ Integrating Data with SEO
v7 will include additional info on DataViz, SQL and the feedback I gathered from my dear readers. I expect to release it in January 2024. ๐ Recommended Reads - Peak ContentBooks are the secret to forbidden knowledge. Always invest in yourself and read GOOD books that can teach you valuable lessons. I like to balance theory and practice well to widen my horizons... as usual, here are the top books I always recommend. Analytics/Data/SEO:
Strategy/Tactics/Decision Making:
I am reading more and more to give you the best advice out there. In fact, this list could be longer but I still need to finish my backlog before I show you the next batch. Really, I can't stress enough how important is reading to get an edge in learning! ๐ One-Hour CallIf you have doubts about SEO or Analytics, you can book a call with me. Have doubts about your content website or with your data? Look no further, I can help you: โ
โ๏ธ Feedback and RecommendationsIf you have ideas/recommendations for the next issues of Seotistics, you can simply reply to this email. Marco Giordano Follow me on ๐ฝ๐ฝ๐ฝ: |
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Seotistics - Web Analytics + Business + Strategy
The Seotistics newsletter is written by Marco Giordano, a Data/Web Analyst with the goal of combining business and web data. Tired of the usual boring Analytics content without any business impact? Seotistics teaches you how to use Analytics, web data and even content in your workflow while helping you with Strategy.
Use Data Or Be Used By Data! The Jun 2 issue of Seotistics is here for you! When I switched to Analytics I wasn't prepared to the amount of brutal change brought by LLMs. And now I love it even more! Unfortunately, many professionals are still tied to their old ways because "it's always been like that". I am here to show you how to upskill to survive in the future (and make some money while at it). Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes...
Use Data Or Be Used By Data! The May 26 issue of Seotistics is here for you! Knowledge graphs have been making their way through in the last few years. Small and medium companies have no clue but corporations are currently employing such technologies! So why am I even mentioning them? And what have these strange things to do with AI? P.S. This topic is huge, expect a more proper coverage in either my website or course. Please move this email to your Primary inbox or reply to it. This is to...
Use Data Or Be Used By Data! The May 19 issue of Seotistics is here for you! AI is making some nice advancements as of late and I am here to show you some ideas. I had to talk about Knowledge Graphs and Taxonomies but I will postpone it... These tools are quite relevant today and can massively help you. Mind you, Analytics is NOT only tools and tricks though... Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users...