The Seotistics newsletter is written by Marco Giordano, a Data/Web Analyst with the goal of combining business and web data. Tired of the usual boring Analytics content without any business impact? Seotistics teaches you how to use Analytics, web data and even content in your workflow while helping you with Strategy.
π Learning ideas for the New Year
Use Data Or Be Used By Data!The January 2 issue of Seotistics is here for you! |
The New Year just started and now it's the perfect time to start upskilling yourself! I can't predict the future but I can give you some nice ideas to consider to diversify your skillset or take a different look at your business. Consider this issue as the perfect opening for 2024! P.S. I tell you what I have noticed according to my experience. Stating what you already know would be too boring ;) Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this tutorial to do it. Negatives: What NOT to obsess overIn SEO we have to read every day about shiny objects and crazy changes. In practice, not much changes and it's always about the 3 pillars: content, technical and links. I can tell you for sure that the following has always been fluff:
Most SEO projects fail or don't work out for stupid reasons, for example, lack of budget or qualified workforce. Execution is what makes the difference in a project. If you have to spend time on something, be it execution and management. More Marketing ChannelsI often speak about specialization and niching down rather than being a generalist... but you can still be a specialist while diversifying your skill set. If you work with content websites as I do, it's not the best period to only rely on Google. For this reason, I recommend studying the following:
This has never been new but now it's getting mandatory considering the search landscape. I don't think an SEO has to learn every single alternative but at least have a vague idea of how social media and email marketing work. Different DisciplinesI find it hard to believe that you can succeed with only SEO. We have seen in the past how it was to create the average website:
While this worked before, it wasn't helpful to create a brand or launch a business. This is why I stress the importance of knowing the business and branding as a whole. Many disciplines have a strong synergy with SEO:
You have many choices but I recommend you only pick one first and see how it synergizes with your existing workflows. Never choose something that won't be of use for your daily work. Use Case 1 - Content Mgmt & DistributionLet's say you own a business and SEO is one of your channels, (hopefully) the best one in terms of traffic. Aware of the latest developments, you decide to diversify as much as you can before it's too late. Given you have 1000 articles, you can select some and do the following:
This is easy to do but few actually spend some time to do it. I've talked too many times about this topic and 2024 is the right time to start reassessing and promoting your content. Some methods you can use to classify your articles are:
Managing content has always been a challenge and it will get more complex as time goes by. Current gaps in the industry: Content Management (as a whole), holistic view of marketing channels Use Case 2 - Good Ol' AnalyticsThe other common use case I can think of is managing a big website. Here is how you can help them with your newfound skills:
When handling a big website, you can't simply barge in and propose a LOT of new initiatives. The budget and the workforce are already allocated somewhere else and you need to figure out where to look. My process is always the same, both for small and big websites, with the caveat that in the latter scenario, I need to be more detailed and careful.
Current gaps in the industry: lack of focus on decision-making, weak ties between business, SEO and data, Use Case 3 - Automation All The Way UpThe favorite use case for many is automation, be it for SEO or the website in general. There are many many examples of effective automation, as shown by the likes of Lee Foot. Now with Custom GPTs and AI, you have 0 reasons to sleep on this. I am not an avid AI user but here's where it helps me:
AI per se doesn't replace coding at all, it's just a way to code faster. There are infinite opportunities for automation but only some of them are actually profitable or useful. The most successful applications I've seen so far are:
Organizations that are big enough have the resources and capacity to build custom tools and the results are amazing. Current gaps in the industry: Lack of site-wide integrations (e.g. an entire flow like the one I discussed with Airtable), custom/bespoke software development. A Recap On Some Common Industry GapsIf you have read until this point... congrats, here is a recap for you!
Seotistics can help you in learning more about these skills while preserving your SEO role. That said, I don't think SEO will get much more complicated, just more competitive. You can use these gaps I recommend you explore new opportunities though. π₯ Join Our CommunityOur Discord community offers a small place where we can talk business and SEO. If you hate all the noise of social media, then this place is for you.
π Analytics For SEO Ebook (v6)This ebook is aimed at SEOs or Business Owners who want to explore the combination of SEO and Analytics. If you want to start building your data empire, this is the (initial) path to take. It will teach you or your employees to: π Avoid common pitfalls that cost you money πΈ π Create meaningful analyses that add value π― π Shorten the learning time of Analytics β³ This comes with monthly updates because I want to create the Ultimate Guide out there. v6 includes the following information: β Strategy in terms of SEO & Data β Decision Making β Integrating Data with SEO
v7 will include additional info on DataViz and topics on request. Currently scheduled for January 2024. π Recommended Reads - Peak Content π»As usual, some good resources to start learning today. Some of them you probably know already but it's always good to remind things.
If you ask me, there are even too many opportunities to position yourself as different compared to 5 years ago! π One-Hour CallIf you have doubts about SEO or Analytics, you can book a call with me. Have doubts about your content website or your data? Look no further, I can help you:
βοΈ Feedback and RecommendationsIf you have ideas/recommendations for the next issues of Seotistics, you can simply reply to this email. Marco Giordano Follow me on π½π½π½: |
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Seotistics - Web Analytics + Business + Strategy
The Seotistics newsletter is written by Marco Giordano, a Data/Web Analyst with the goal of combining business and web data. Tired of the usual boring Analytics content without any business impact? Seotistics teaches you how to use Analytics, web data and even content in your workflow while helping you with Strategy.
Use Data Or Be Used By Data! The October 26 issue of Seotistics is here for you! You read a lot of stuff online decreting the end of SaaS, GA4 and whatever due to AI. Most of it is wrong and shouldn't affect your work or career. I will show and explain you why. Just came back from Athens from SEO On Stage, will post more details on LinkedIn. Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this tutorial...
Use Data Or Be Used By Data! The October 19 issue of Seotistics is here for you! I am just back from Rome and AI didn't sleep, we are full of news and updates. As you know if you are working with automation, you need to know this stuff! As I try to recover from multiple conferences in a row, here is the latest summary of what's going on. Most of these topics will be expanded in the next issues as they are too new π Please move this email to your Primary inbox or reply to it. This is to...
Use Data Or Be Used By Data! The October 12 issue of Seotistics is here for you! Measurement did change in the last year and I am here to remind you some basic facts. AI is for sure one of the main culprits but not the only one. I am also writing a huge article on LLM measurement, stay tuned π Hectic week, too much to do, including course updates. Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this...