The Seotistics newsletter is written by Marco Giordano, a Data/Web Analyst with the goal of combining business and web data. Tired of the usual boring Analytics content without any business impact? Seotistics teaches you how to use Analytics, web data and even content in your workflow while helping you with Strategy.
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4 Obstacles To Your Analytics Career
Published 8 months ago • 9 min read
Use Data Or Be Used By Data!
The June 30 issue of Seotistics is here for you!
An Analyst is a superior thinker and a person who can dissect topics with precision.
Some of my students and readers alike commit the usual mistakes that can be easily avoided.
We will take some of the concepts from my last issue to see why.
⚠ This Seotistics issue may inflict scalds and burns, handle with caution.
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Practice in one industry or for a specific business model (e.g. B2B SaaS, Ecommerce).
Don't become another generalist with mediocre coding skills and some Udemy certificates.
Fall in love with the basics and be able to answer the most common questions.
As per last Seotistics issue, the important is being positioned.
No business person will ever ask you to build a complex system to measure X and Y...
if they do, it's your duty to educate them.
The main issue with being a "stock" analyst is that getting hired is harder and you won't last long.
So it's pretty much super convenient to find your speciality and get going.
Even though standing out is much harder today, you still have margin for promoting yourself.
Even something simple and easy like sharing a dashboard online can help you at first:
Or even documenting and writing about what you produce, as long as it's not too "mainstream".
Once you have something tangible, you can start honing your skills to serve a specific industry/business model.
How would you translate basic data knowledge into highly specific business insights?
Yes, this is exactly the point where you can be different and make a name for yourself.
If you already work and just learn some more Analytics skills, this is even easier!
Something like this where you create a process for a specific business model is much more effective than a cookie-cutter framework.
3. Shiny Tool Syndrome
Be honest, how many articles did you read or save about LLMs?
The answer is: too many.
Don't worry, you aren't exactly behind as influencers love to say.
Many companies will take 3-4 years if not more before they even allow to use some tools.
And remember, your country matters a LOT.
Most of the information online strictly refers to the USA (or the Anglosphere).
In some other countries, you will never see the same speed of innovation.
In other cases, it's the opposite so put things into context and never ignore the geographical argument.
So how do you understand if you are ready to study cool tools?
Tick the boxes if you are 100% sure this is your case:
Are you ready to learn complex stuff???
If you scored 5 greens, congrats, you are ready to approach more complex topics!
(Be honest, almost no one will actually score 5 lol) 👀
This is a nice way to say that unless you are working with big projects and have solid use cases...
you will not be different from the 99% of the other professionals.
That's completely OK and we should normalize it.
Most of my job is repeating the same routine over time... and I love it!
Jobs with a lot of unpredictability are not scalable and will eventually burn you out.
For sure, you need some change but not too much.
Not only automation like show in this picture but also some nice ideas of what you can use in your daily job. n8n and Make you can easily skip though as they are shiny tools 😂
So far the only real advantage is being able to use LLMs properly to code faster and build useful stuff.
That's it.
I've shared many examples over the past months of how I use LLMs effectively daily.
Ok But The LLM Hype?
It's to sell of course!
Excluding what I just said, the rest you don't need.
This is why I stopped reading many "popular" online resources as they only share smoke and screens.
Even the entire argument of "AI traffic" can be debunked if you actually open your analytics tools and check their traffic share.
Seotistics is exceptionally high considering the other websites I tested it on score less than 0.001%
But LLMs are still powerful allies for other tasks, like coding and building mockups.
So it's not only hype but you need to be aware they will not make you rich.
4. Bubbles & Silos
This must have happened to you too.
You talk to an agency and they make their recommendations based on what they usually do, not YOUR business needs.
It happens all the time, actually.
Or even professionals refusing to look beyond their department or functional area...
That's because both scenarios describe bubbles (or silos).
Pretty much the reason why I dislike the confusion between Implementation and Analytics.
There are many examples in SEO:
defining random metrics as KPIs
pruning content because it doesn't get organic traffic
consuming only SEO content
And there are magnific examples in Web Analytics too:
not knowing marketing channels
sticking too much to default Google tools and settings
obsessing over implementation (GDPR won't get you rich)
Out of all the obstacles to your career, this is definitely the worst.
I still fight with agencies from time to time because they can't accept the fact that good companies don't use Google data like in the docs.
No real company is using default options.
You will miss out on a lot of clients and opportunities if you stick to your silo.
This is different from being a specialist, though.
A specialist is in a niche, not in a silo!!!
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If you hate all the noise of social media, then this place is for you.
The Seotistics newsletter is written by Marco Giordano, a Data/Web Analyst with the goal of combining business and web data. Tired of the usual boring Analytics content without any business impact? Seotistics teaches you how to use Analytics, web data and even content in your workflow while helping you with Strategy.
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