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Seotistics - Web Analytics + Business + Strategy

The Seotistics newsletter is written by Marco Giordano, a Data/Web Analyst with the goal of combining business and web data. Tired of the usual boring Analytics content without any business impact? Seotistics teaches you how to use Analytics, web data and even content in your workflow while helping you with Strategy.

Featured Post

Beyond Web Analytics: The Stack & Mindset

Use Data Or Be Used By Data! The June 1 issue of Seotistics is here for you! The Web Analytics industry is changing more and more... this will also be the topic of my talk this Saturday for MeasureCamp Copenhagen. Gone are the times of just plugging GA4 and GTM and calling it a day. In my previous issue I described how most Analytics ROI is invisible... and well that's also because many didn't experience a good tech stack. Please move this email to your Primary inbox or reply to it. This is...

Use Data Or Be Used By Data! The May 25 issue of Seotistics is here for you! Data, data and data... but is it even true that Analytics helps with making money? You see, there are many ways Analytics helps you. And I will show you how data goes far beyond simple advice. The term ROI in the email subject is improper but most of you use it soooo. Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this...

Use Data Or Be Used By Data! The May 18 issue of Seotistics is here for you! In the last issue we saw which actions are more important and which aren't, based on web data. Today I wanna show you some actual examples to motivate you. For sure, I can't make explicit names now or spill the actual tea 👀 Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this tutorial to do it. Read this in your browser 📣📣...

Use Data Or Be Used By Data! The May 11 issue of Seotistics is here for you! So, you have some web data but have no idea where to start or what to do with it. Don't worry, the majority of companies out there are in the same spot. Rather than understanding why this happens, I will simply tell you what you should do now. Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this tutorial to do it. Read this in...

Use Data Or Be Used By Data! The May 4 issue of Seotistics is here for you! It's common to read on LinkedIn about "data strategy" and all that entails. Look, in most cases we working in Web need less... and that's why domain knowledge matters. Once you understand what companies want, the rest is downhill. And technical skills are more alive than ever! Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read...

Use Data Or Be Used By Data! The April 27 issue of Seotistics is here for you! Content this, content that... but does it work? Yes of course it does! The issue is that too many people do the same mistake and think of content as homework. This also goes to measurement, no wonder it doesn't work. The thing is, people didn't really get it and we still see common mistakes when thinking about Content Marketing. Please move this email to your Primary inbox or reply to it. This is to prevent...

Use Data Or Be Used By Data! The April 20 issue of Seotistics is here for you! Whether you are a marketer or a data professional, it's always good to have more skills, especially during a recession. I'll show you what you can learn and how to avoid spending time on topics you will never touch. Also... demand changes so you must be there to supply it 👀 Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read...

Use Data Or Be Used By Data! The April 13 issue of Seotistics is here for you! Data modeling is a big deal and yet, you often see it discussed as a marginal topic. Do you know how many companies are using outdated practices and paying the consequences? This issue is a short introduction to a topic that I will dissect in my new course and future content (also check my past article in the resources). P.S. The Seotistics Sales end up tomorrow night, be quick 👀 Please move this email to your...

Use Data Or Be Used By Data! The April 7 issue of Seotistics is here for you! The other time we talked about Claude Code... and now it's time for part 2! We will cover business context and those juicy leaks from last week. I still need some time to figure it out but hey, get this preview! P.S. Won't link the actual leaks for clear legal reasons 👀 Please move this email to your Primary inbox or reply to it. This is to prevent Seotistics goes into spam by accident. Gmail users can read this...

Use Data Or Be Used By Data! The March 30 issue of Seotistics is here for you! Claude Code is the absolute GOAT and today I will show you how to actually use it. Or well, what you need to start and avoid writing random prompts. If you are half-serious about Web Analytics, you can NOT skip Claude Code. AI is the divider: forget about learning GA4/GTM and call it a day. This issue will introduce you to the key concepts that we will cover deeply in the upcoming weeks. Please move this email to...